Homely promotes experienced online real estate marketplace sales leader to Victorian State Manager

Melbourne, June 10 2022

Homely.com.au continues its explosive growth with the appointment of Michelle Mullan to Victorian State Sales Manager, effective immediately. 

Michelle, previously a Senior Partnership Manager in Melbourne, played a key role in growing Homely’s Victorian and national industry network over the last three years, during which Homely accelerated its foothold in the market. 

Michelle joined Homely after spending more than 15 years at Fairfax and Domain, where she worked her way into account management from the call centre, before her natural ability for training and coaching saw her take on geographic territories and large team training in a Sales Manager role.

Homely Head of Sales, Rory Cook, says “Michelle brings an incredible sales and leadership ethic to the team. Her deep knowledge of the Victorian real estate market makes her a natural choice for the role.” Cook adds, “Victoria continues to drive immense growth for Homely, with agents in our home state crying out for cost-effective advertising alternatives to the increasingly high prices of vendor paid advertising. With a groundswell of industry support and the team we have here in Victoria, we are well-positioned to continue disrupting the industry.”

Michelle says, “I am excited to be working closely with an established and experienced team. After working in the real estate portal space at Domain for more than 15 years, I have witnessed firsthand our customers’ frustrations when it comes to marketing challenges.”

Mullan continues, “Since starting at Homely, it’s clear this sentiment is a nationwide widespread issue in the industry. We are listening and responding to the industry with cost-effective alternatives. I’m excited to lead our Victorian team and build stronger relationships for the future of real estate.”

The award-winning portal is now backed by more than 630 of Australia’s most influential real estate agencies, as well as all the top brands in Victoria. Some of Homely’s strategic partners in the region include Barry Plant, Wilson Agents, RT Edgar Booroondara, OBrien Real Estate, Philip Webb, Biggin & Scott Port Melbourne, Buxton Ballarat and many more.

Homely continues its hiring and growth blitz, with new appointments to be announced in the coming weeks. 

About Homely

Homely.com.au is the online real estate search portal redefining the way Australians find new homes. Combining real estate listings with unique local content, Homely empowers consumers to make better informed decisions when buying, renting or selling. Founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Homely has grown into a large team of passionate people across the country. Agents can also leave suburb reviews that appear on their listings, growing their own brand to help win more listings. Boasting millions of eyeballs to the site each month, and growing, Homely remains ad-free for a beautiful browsing experience, ensuring the site is focused on listings and enquiries, not third-party ads. As the largest industry-backed portal in Australia, Homely delivers the cost-effective advertising alternative the real estate industry needs. The Homely app is available for download on the App Store and Google Play. Learn more about Homely here.