A1003/Perkins Perkins & King Street, Newcastle NSW 2300

A unique position geographically, East End is a city centre locale where you can hear the ship horns of one of the world's busiest harbours, and the waves crashing on the shores of globally renowned surf beaches.

With a master plan that ensures a diverse yet integrated character, taking inspiration from a still-beating historic heart, the best parts of a storied past are being brought together with an exciting future.

Visually, East End's exterior will take heavy cues from the existing heritage architecture, while the interiors will make full use of the area's natural beauty, with high windows to maximise both natural light and the striking views.

Residents will live a best-of-both-worlds existence, with sandy shores and rolling waves a leisurely stroll away, while the city's brand new light rail will ensure that this peninsula is a snap to get in and out of for those who work further afield.

Of course, with brand new retail and commercial spaces peppering the street, plenty of those who call East End home will be able to enjoy the working week from within their own neighbourhood.

And though the smell of sea salt blows in on the breeze, it may be tough to get a whiff of it during the day, with the mouth-watering aroma of roasted coffee beans, sauteed garlic and baked bread wafting up from the cafes and restaurants lining the streets

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