HouGarden and Homely: Showcase your listings to Chinese property seekers.

We've joined forces with HouGarden, the top portal for Chinese property seekers. This collaboration is all about connecting Australian properties and the increasing interest from Chinese investors and buyers, both in mainland China and Australia.

Recent data shows that Chinese buyers alone contributed a whopping $700 million in residential real estate investments in the September 2023 quarter. Following closely behind were investors from Hong Kong, Vietnam, India, and Taiwan, each contributing $100 million in value during the same period. In the past financial year, foreign investors from China ramped up their spending on Aussie homes by $1 billion, with Victoria attracting up to a third of these buyers. By targeting Asian buyers, we're not just tapping into a lucrative market; we're also delivering better visibility results for your vendors.

Agents listing on Homely.com.au can now access a significant Asian audience thanks to this partnership. This means more exposure for listings and improved access to a motivated market of Chinese investors and families seeking homes in Australia. This increased visibility could lead to shorter days on the market and better outcomes for your vendors.

HouGarden is a trusted company known for its leading position and influence in New Zealand through their strong connections across Asia and their well-regarded social media and content agencies. These factors make HouGarden the perfect partner to connect Homely with the Asian market.

HouGarden offers advanced property search experiences for local and international Chinese active property buyers. HouGarden facilitates enriched insights that benefit agents.

Founded in 2011 in New Zealand, HouGarden is the top real estate portal catering to the local and international Chinese community. HouGarden excels in crafting specialised marketing strategies tailored for the Chinese audience, utilising its dedicated portal and a strong presence on popular Chinese social media platforms like WeChat.

This partnership serves to further strengthen Homely's strong offering in the Australian market. Agents listing on Homely now get automatically listed on HouGarden's portal, gaining access to an extensive international audience without changing the way they list. This could potentially reduce days on market and generate higher sale prices due to increased competition. It's a great value add for our agent partners - at no extra cost.

You don't need to do anything. Your listings are automatically shared to even more property seekers free of charge when you list on Homely.

All enquiries from Chinese-speaking buyers and investors will be delivered to you via email. Enquiries will be automatically translated from Chinese to English when selecting from a default list of common questions to ensure clear communication.

We understand our customers in some markets in Australia may want to upgrade their listings on HouGarden for even more exposure to this valuable audience. If you're seeking further information or wanting to promote your listing on HouGarden, you can reach out to them via email at [email protected] or contact Dan Keenan on +61 2 720 88 666