Challenger property portal Homely reaffirms their commitment to real estate agents

Homely announce their continuing commitment not to allow private vendors and self-managed landlords to list directly on their platform in solidarity with agents and property managers.

3 min read
homely reaffirms commitment to agents
Pictured: Scott Lachmund & Trevor Hall from Richardson & Wrench Caboolture, QLD

MELBOURNE – November 30, 2020, the real estate portal helping millions of Australians find the perfect home, has reaffirmed their stance as Australia’s agent-friendly real estate portal confirming today they will continue as an agent-only listing platform.

As an industry-backed property portal, Homely is an advocate for the betterment of the real estate industry and all those it services.

Homely’s Head of Industry, David Webb, says, “we believe it’s in the best interests of the industry and consumers for online real estate listings to come from and be controlled by qualified real estate agents. This belief has always been central to our mission, and we won’t allow consumers to directly list their properties for sale or lease on our site”.

“Typically, direct listings from consumers are published without agent insights and marketing expertise that would allow them to reach and attract the right audience. They present as an inexpensive, band-aid solution, that sees consumers often negating the money they ‘saved’ not employing an agent by achieving a lesser result. So, we maintain that giving landlords and vendors a direct listing option isn’t in anyone’s best interests.”

“After working as an agent myself, and closely with agents for the last decade, I know the huge amount of knowledge and work that goes into the successful sale and letting of properties. I’m very proud to be part of a property portal that celebrates and values this hard-work and experience, and will always have the back of agents”, David adds.

Homely was founded and launched in 2014 by Melbourne-based brothers Jason and Adam Spencer, with the mission to help people find the perfect place to call home.

From launch, Homely has offered a free-to-list option, which allowed the site to acquire the majority of property listings Australia-wide. Optional low-cost branded Homely listings, with extra bells and whistles, are also available for real estate agents wanting to boost their campaigns.

Jason Spencer, Homely’s Co-Founder, says, “I stand with the industry and fully commit to being an agent-friendly platform, where only real estate professionals can provide listings to our site”.

“We will continue working closely with the real estate community to strive for the betterment of the industry and keep offering innovative tools to help agents connect with more sellers, landlords, buyers and renters.”

“From our Sold Hub to Platinum Properties to Agent Showcases to our no third-party ad policy, we designed our site and products from day one to allow agents and their listings to shine to deliver the best results to vendors and landlords.”

Jason says, “we can’t wait to get our newest products into the hands of agents in 2021 to support, as we always have, the business needs of agents and property managers moving forward”.

About Homely

As one of Australia’s largest real estate marketplaces, Homely helps millions of Australians find the perfect place to call home. This mission is about more than just a house to buy or rent. It’s about connecting people with a great real estate agent, not just a good one. It’s about the streets, the suburbs, and the community. Homely has Australia’s largest collection of street and suburb reviews, empowering consumers with the knowledge they need about what life is like in areas they’re thinking about moving to. The Homely app is available for download on the App Store and Google Play. Homely was founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Australia. Since then, Homely has grown to become a large team of passionate developers, sales managers, account managers, marketers, designers and customer support people across Victoria, NSW and Queensland.

To learn more about Homely, click here.

For further information, contact

Jason Spencer

[email protected]

Connect with Homely:




Twitter: @homelycomau

For further information, contact

Amanda Kramer
Head of Marketing
[email protected]

Connect with Homely
Twitter: @homelycomau

Homely Group Pty Ltd

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