Homely.com.au makes it easier than ever for Australia’s agents to list in more places thanks to new Proptech Group (PTG.AX) partnership

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2 min read

MELBOURNE – September29 2022

Homely’s new strategic partnership with ASX-listed Proptech Group (PTG.AX) will make it easier for real estate agents to market their listings on the innovative portal. The 42% of Australia real estate agents who use a PropTech Group CRM will now be able to seamlessly add all of their listings to homely.com.au from within the Eagle or VaultRE CRM that they already use all day, every day. 

Agents using Proptech Group CRMs are responsible for 52% of the listings on the market. Now they will be able to market these properties to a whole new audience automatically on Homely.com.au.

Homely CEO and Co-Founder Adam Spencer says the partnership helps agents gain more exposure for their listings, not only providing easier and immediate access to the portal, but also seamlessly integrating the listing option within Proptech Group’s products, saving agents time and hassle.  

“We know agents want the best exposure for their listings and there’s never been a more important time to cast the net wide for potential buyers. Homely offers agents access to an entirely new property-seeking audience.” 

“We’re thrilled to join forces with Proptech Group,” he says. “This partnership not only allows Homely to provide a time-saving offering to customers on Proptech Group’s CRMs – it also helps us boost our listing volumes further than ever before, adding value for our consumers.”  

PropTech Group Chief Commercial Officer Luke Thomas said, “By deeply integrating Homely into our VaultRE and Eagle CRMs, we are making things easier for agents. We’re doing this now because property markets are slowing down in much of the country. Agents need more free and effective marketing options. By allowing them to list on Homely for free, we’re supporting agents in casting the net wider.”

“Our goal is for agents to only ever have to log into a single piece of software all day long, their CRM. You will save time and be more effective if all your digital tools are integrated, and the CRM is the easiest place to do that.” 

This new partnership follows Homely’s strategic partnership with National Property Group, a unique competitor in the property data space allowing Homely to provide more data value to customers and consumers when it comes to searching for property online. 

About Homely

Homely.com.au is an Australian online real estate search website redefining the way people find their home. Homely combines real estate listings from all over the country with unique local content including suburb reviews, street reviews and Q&A from real locals, helping people make better informed decisions when buying, renting or selling. Founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Homely has grown into a large team of passionate designers, engineers, developers, marketing, product, sales and customer support people across the country. Boasting millions of eyeballs to the site each month – and growing – Homely remains clutter-free for a beautiful browsing experience, ensuring the site is focused on property listings and quality enquiries, not third-party ad traffic. As the largest industry-backed portal in Australia, Homely delivers the cost-effective advertising alternative the real estate industry needs. The Homely app is available for download on the App Store and Google Play. Learn more about Homely here.

For further information, contact

Amanda McEniry
Head of Marketing
[email protected]
Connect with HomelyWebsite:homely.com.au
Facebook:facebook.com/homely.com.au
Instagram:@homely.com.au
Twitter:@homelycomau
Source:Homely Group Pty Ltd

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