Homely forms new partnership with REIWA to strengthen affordable advertising options for Australians
MELBOURNE – February 22, 2021
Homely.com.au, the country’s largest industry-backed real estate portal, has joined forces with the Real Estate Institute of Western Australia (REIWA) to strengthen access to affordable property advertising for all Australians.
David Webb, Homely’s Head of Industry, says, “we’re so excited to share the details of our new partnership with REIWA, who own reiwa.com, one of the largest property portals in WA”.
“We’re confident that working directly with the institute will allow us to considerably improve our offering for our consumers and agents in the state.”
“REIWA has done such an amazing job at building goodwill and capturing a significant following in the WA real estate market. We want to help them and their members take their capability to the next level by facilitating their access to buyers and renters on a national scale.”
The new partnership between REIWA and Homely means reiwa.com listings will be uploaded to homely.com.au, Homely’s extensive collection of street and suburb reviews will feature on reiwa.com listings, and REIWA will tap into Homely’s massive national audience.
“This deal provides massive value to property seekers on both Homely and reiwa.com who will have access to more listings and data respectively to inform their real estate decisions and enhance their search experience”, David says.
“Homely and REIWA strive for the betterment of the industry and are committed to improving online property search for consumers. We believe this partnership will play a powerful role in furthering Homely’s mission to deliver an alternative and affordable industry-backed real estate portal.”
“Like REIWA, we want to help agents take back control of the portal space and put a stop to the rising cost of advertising real estate in this country. With REIWA’s support Homely can work harder and smarter to be a viable player”, David says.
Neville Pozzi, CEO of REIWA, says, “we are extremely excited about the opportunity this partnership offers our members in providing another avenue to promote their listings on a national real estate portal”.
“The partnership will provide many benefits, including new initiatives that will help members in their day-to-day activities.”
“The automatic inclusion of REIWA members’ reiwa.com listings on the Homely portal will significantly increase the exposure of their properties for sale and rent to both national and international property seekers.”
“The opportunity to take greater control of the real estate portal space has been a key driver for REIWA to enter this partnership, which will provide members with a viable alternative to promote client listings,” Neville says.
As one of Australia’s largest real estate marketplaces, Homely helps millions of Australians find the perfect place to call home. This mission is about more than just a house to buy or rent. It’s about connecting people with a great real estate agent, not just a good one. It’s about the streets, the suburbs, and the community. Homely has Australia’s largest collection of street and suburb reviews, empowering consumers with the knowledge they need about what life is like in areas they’re thinking about moving to. The Homely app is available for download on the App Store and Google Play. Homely was founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Australia. Since then, Homely has grown to become a large team of passionate developers, sales managers, account managers, marketers, designers and customer support people across Victoria, NSW, Queensland and South Australia.
To learn more about Homely, click here.
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REIWA is Western Australia’s real estate institute, the peak body for the real estate profession in the state. We are a not-for-profit organisation. We exist to make the selling, leasing and buying of property as simple as possible for all Western Australians.
We own the industry-operated website reiwa.com – the home of WA real estate. On reiwa.com, you can browse the latest houses for sale in Perth and WA, search the latest rental properties and find detailed information about recently sold properties. In addition to residential property, we also have commercial property listings and businesses for sale.
Unlike other real estate portals, reiwa.com has been designed to focus on the local Perth and WA real estate markets with sales data, average house prices, listing numbers, regional centre information and more, as well as detailed suburb profiles including demographics, lifestyle options, growth details and interactive maps.