Homely joins forces with HouGarden to connect Australian properties with Chinese property seekers

Homely.com.au, one of the largest online destinations for real estate listings in Australia, is thrilled to announce its partnership with HouGarden, the number one portal for Chinese property seekers based out of NZ. 

Homely.com.au’s collaboration with HouGarden is designed to harness the increasing Asian interest in Australian real estate. 

HouGarden’s leading position and influence in New Zealand, alongside its strong connections across Asia and well-regarded social media and content properties, making it the perfect partner for the engagement. 

The strategic partnership means Australian real estate agents listing on Homely.com.au will have their listings promoted to a significant Asian investment and property seeking audience, including expats in New Zealand. 

Adam Spencer, CEO and Co-Founder of Homely, highlights the collaboration with HouGarden as a pivotal moment to enhance technology-driven communication and cooperation. The partnership will focus on the integration of shared knowledge, the enhancement of interactive property displays, and the overall improvement of the digital experience to better cater to Asian markets.

Sam Yin of HouGarden notes, “Our collaboration with Homely.com.au paves the way for advanced property search experiences for Chinese investors. This announcement is a significant milestone in linking Chinese investors with the global real estate arena. It perfectly aligns with our strategic goals, offering Chinese buyers enriched insights and access to a wider array of international property listings.”

With a noticeable uptick in inquiries from Chinese investors and families looking to own homes in Australia post-pandemic, the Homely and HouGarden partnership offers Australian agents broad access to a high intent market using Homely’s user-friendly conversion focused website. 

Agents listing on Homely gain the advantage of showcasing their properties to an extensive international audience without changing the way they list, while vendors can reduce days on market and potentially generate higher sale prices due to competition.

The partnership offers Asian investors and migrants to Australia a streamlined buying experience and a more straightforward pathway to Australian real estate with two trusted brands. 

“We’re already the cost-effective alternative in the Australian market,” Spencer says. “This partnership demonstrates the immense value Homely provides its listing agents and vendors, who will now be able to get maximum exposure to a whole new market when they list on Homely.”

About Homely.com.au

Founded in 2014, Homely is now one of the largest portals in Australia trusted by the real estate industry and used by millions of people every month. Homely combines nationwide real estate listings with unique local content including suburb reviews, street reviews and Q&A from real locals, helping people make better informed decisions when buying, renting or selling. With a beautiful, easy-to-use website and app, as well as street and suburb reviews from real locals, Homely makes finding your dream home easier and faster than ever.

About HouGarden

Founded in 2011 in New Zealand, HouGarden proudly stands as the top real estate portal catering for the local and international Chinese community. Renowned for its commitment to excellence, HouGarden has become a go-to platform, seamlessly connecting real estate agents with a diverse clientele. The platform excels in crafting specialised marketing strategies tailored for the Chinese audience. By utilising its dedicated portal and a strong presence on popular Chinese social media like WeChat, HouGarden not only links the real estate industry with the Chinese-speaking market but does so with a determined and confident approach, ready for unparalleled success.