3 min readIt gives us great joy to announce that we have commenced our first ever marketing campaign in Victoria. After months of work behind closed doors, we have launched a campaign which has been put together by our Advertising agency, Sense Advertising. Focusing on the slogan “Get a better picture” – the campaign is all about showing locals that there really is no place like searching for property compared to Homely.com.au
Featuring multiple locations in Melbourne’s western suburbs, the campaign has incorporated freeway billboards, outdoor bus shelters, and large ad spots in highly trafficked locations to educate consumers that there is a better way to search for property unlike they have ever seen before. The campaign aims to grow site traffic and become firm in Melbournians minds that there is a one stop destination for those wanting any information on what it is like to live somewhere.
The campaign will run for 8 weeks, with the message conveyed to consumers to ‘Get a better picture‘ – The creative involves an image that displays all of the elements that go in to searching for a property that you can now find solely on Homely. The creative is centred around finding the right home and the perfect suburb at the same time.
Homely’s billboard situated on the West Gate freeway where nearly 200,000 people pass over daily.
Homely CEO Jason Spencer mentioned ‘The campaign is to educate consumers that there is a platform now where they can really find all of the property related information. Instead of just finding a house, they can now find where to live based on the hundreds of thousands of local reviews, as well as connect with agents to get inside information before making any living decisions.’
Sense Advertising’s head creative Guillame Roux explained the messaging behind the campaign: “We looked at Homely as a platform that is so much more than just a real estate search engine. Their local content is something that no other site has, so we really wanted to focus on how local opinions and reviews can really shape what it is like to live somewhere, and help you make an informed decision. The central focus on the campaign was to explain to consumers they can now find beautiful homes, local real estate agents, as well as what it is truly like to live in a suburb in one beautifully integrated platform”
The ‘Get a better picture’ campaign will commence a digital rollout in the coming weeks, with the view to further expand the marketing regions and add to the brand awareness these outdoor sites provide.
Homely’s marketing in Footscray, seen by thousands daily.
Positioned on the WestGate Freeway, thousands of commuters are seeing our brand out there. One of the Homely billboards in Footscray The entrance to Yarraville.
A bus shelter in Williamstown now branded Homely!