Critical mass of listings, better user experience and social proving keys to growth.
2 min readMELBOURNE, VIC – Apr 1, 2016
Homely.com.au, the free-to-list real estate portal has reported record month-on-month consumer visits, leads and customer engagement to it’s website in the January quarter continuing its sustained growth from 2015.
Homely’s month-on-month growth has seen it’s traffic increase almost 300% in 24 months with projected 2016 visits at between 7 to 10 million Australians.
Listing volumes on the site also reached a peak in the quarter with over 350,000 homes submitted from over 90% of all Australian real estate offices and 8000 agents received enquiries from the free-to-list site. Engagement on Homely local discussions has surged 20% month-on-month.
Jason Spencer, Co-Founder and CEO of Homely, said “It’s exciting that every minute of the day people are using homely.com.au to find their next home, their next suburb, their next street with many using our site in preference of the established portals”.
In addition to its focus on the user experience, Homely has grown its base of user generated content with over 500,000 ratings and local discussions of streets, suburbs and amenities. Uniquely, homebuyers and renters can learn from locals what the neighbourhood is like to live in before searching for a home.
“People love our simple design with no banner ads and many just want a change”, says Spencer.
To kickoff the new year Homely also launched its “Follow Your Favourite Agent” campaign where sellers, homebuyers and other agents can connect and keep up to date with everything going on in the neighbourhood.
In the same way you might follow an agent on Twitter or Linkedin, Homely is the first portal anywhere in the world that makes it easy to follow the success of an agent through a personalised activity feed with updates on new listings, recent sales and local market updates.
Real estate agents can learn more at premier.homely.com.au.
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