Homely takes on South Australia with key agency partnerships and NewsCorp hire

MELBOURNE – August 2, 2021

Homely.com.au, one of Australia’s largest online real estate marketplaces, has gained significant traction in South Australia by teaming up with some of the biggest agencies in the region and bolstering its sales team with an impressive new hire. 

Following Homely’s latest sponsorship of Raine & Horne, the online real estate portal has signed up a number of South Australia’s top real estate agencies.

“We have experienced tremendous support from several of the largest agencies in South Australia,” Homely’s Co-Founder, Jason Spencer said. “The speed at which we’ve been welcomed to the table by agents looking for a more sustainable advertising model shows there is an appetite for an alternative industry-backed real estate portal like Homely.”

Homely has also announced its latest partnership with Magain Real Estate, one of South Australia’s largest real estate agencies. 

“We’re thrilled to partner with Homely,” said Zoe Ball, General Manager at Magain Real Estate. “Homely is a superb portal offering more for agents and of course, more for consumers. Both sellers and buyers are able to interact with the site and offer up useful information about their local community.”

“We will always welcome alternative portals to the industry that promote the best outcomes for buyers and sellers who are making life changing decisions. Homely represents the quality and consistency the South Australian real estate industry and consumers have been looking for.”

As well as Magain Real Estate, Homely has partnered with other agencies in the region including Jason Spagnuolo and Sam Brincat (Ray White Norwood); Mario Bonomi (LJ Hooker Adelaide City/St Peters/Walkerville); Andrew Harvey (Raine & Horne Salisbury); Peter Hooper and Rob Heaslip (South Coast Realty Victor Harbor), and Mark and Sam Forde (Harcourts South Coast).

Homely has also appointed Mark Cullinan to Senior Partnership Manager in South Australia. In this new role, Mark will lead all partnerships with leading agencies in the South Australian region.

“With so many new partners in the region and a real appetite for Homely across a range of agents, it’s key to have the right people on the ground”, said Rory Cook, National Sales Manager at Homely. “It’s great to have Mark on the team. In the short time he’s been with us, he’s been instrumental in helping take our South Australian arm of the business from strength to strength.”

Mark hails from NewsCorp, where he spent more than 9 years in high level sales roles. Mark says, “I’m delighted to be working for Homely and help cement our place in SA as the industry-backed, affordable alternative.” 

Mark says, “What excited me most about joining Homely were the points of difference Homely offers. We help agents improve their digital presence, and have been able to bring a strong base of partners on board through our Homely agent participation program, which has been very well received here in SA. It’s been great to work alongside National Sales Manager Rory Cook and our CEOs and co-founders Jason and Adam Spencer to deliver Homely’s message to the market.”

About Homely

Homely was founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Australia. Since then, Homely has grown to become a large team of passionate developers, sales managers, account managers, marketers, designers and customer support people across Victoria, NSW, Queensland, WA and South Australia. Homely.com.au is unique in that the portal is not not only ad-free and uncluttered for an optimal experience. It also offers a proprietary suburb and street review service, designed to make it faster, easier and friendlier for buyers and their agents to find the perfect place to call home. A key feature of the platform allows agents themselves to not only list homes, but review streets and suburbs in their local areas. The Homely experience is so much more than buying and selling. It’s about connecting and empowering consumers with the knowledge they need about what life is like in areas they’re thinking about moving to. Homely partners with agents and the real estate industry to deliver an alternative and affordable industry-backed real estate portal. The Homely app is available for download on the App Store and Google Play. Learn more about Homely here.