Homely.com.au is shaking up the property portal marketplace by focusing on user-centered design and launching groundbreaking products.
2 min readMELBOURNE, VIC – Jul 11, 2016
Homely.com.au is making its mark as the most advanced property portal in Australia by reinventing how millions of people search for homes with new and innovative products.
Co-CEO Jason Spencer says, “We’ve launched some truly unique products that are injecting much needed competition into the Australian property portal game. I’m really proud of what we’ve accomplished.”
In the past six months, Homely has launched several firsts for any Australian real estate portal, including:
- Launch of Homely Premier Agent, January 2016: The best Agent Showcase in Australia brings together listings, performance statistics, agent controlled reviews, and suburb knowledge to win agents new business.
- Unveiling of Collections, April 2016: The first truly collaborative and shareable real estate search tool in Australia.
- Activation of Visual Alerts, May 2016: Property alert tool incorporating a visual dashboard that ensures customers never miss out on new property listings or lose track of previously viewed properties.
- New Listing Pages, July 2016: Super-fast property listing pages with huge images, extensive property details, large interactive map, enquiry form, suburb Questions pages and property recommendations.
Homely’s superb devotion to product innovation and user-centered design was recognised by a nomination for the prestigious International Webby Awards in April 2016.
“The Webby nomination was a true testament to our vision of a faster and easier real estate search experience” said homely.com.au Co-CEO and Head of Product, Adam Spencer. “To be recongnised as one of the top 5 real estate sites in the world was a big honour.”
“Homely’s Premier Agent product has resonated strongly with agents.” says National Sales Director, Rocky Bartolotto. “We believe agents and property managers have been underserved in terms of personal promotion on portals. We think at less than $1 a day for most of our packages, Premier Agent will be a welcome addition to fill that void.”
With innovative Australian firsts, international acknowledgement, 93 per cent market penetration, and more than 500K suburb reviews, homely.com.au is truly rewriting the rulebook on searching for property in Australia.
Homely.com.au is a free to list, banner-ad free real estate website that helps millions of Australia’s each year to find their next home. With a focus on beautiful design, community engagement and innovative marketing platforms for real estate agents, homely.com.au helps people make better decisions about where they choose to live. Founded by Jason Spencer and Adam Spencer, the company is based in Melbourne, Australia.
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