Industry Challenger Homely Named in Top 10 Portals Worldwide

MELBOURNE – September 27, 2021

Homely.com.au, Australia’s largest industry-backed online real estate marketplace, has been named in the Online Marketplaces’ 10 Favourite Real Estate Marketplaces. Ranked against a number of competitive qualifying features and functions Homely not only made the top 10 but was the only Australian real estate portal to make the list.

This top 10 list follows the release of the Online Marketplaces Portal Standards Report 2021 that was published earlier this month. This report analysed 650 portal sites to identify industry conventions: Map View, Draw Your Own Search, Keyword search, Pet Friendly Filter, Virtual Tour Filter, Scroll Photos from Results Page. It was these conventions that Online Marketplaces evaluated real estate marketplaces against worldwide to determine their top 10 – Homely making the cut with an impressive 5 out of 6 of those conventions. Homely was ranked among international real estate marketplaces such as Realtor.com (USA), TopRealty (Slovakia), Cian (Russia) and SeLoger (France), to name a few. 

The Aussie Challenger Takes the Cake

Homely has become one of Australia’s largest online real estate marketplaces, but has its sights set on moving up the ranks. Being the only Australian portal to make the top 10 list, Homely is proving that their dedication to creating the best and most intuitive user experience for home buyers, renters, agents and vendors alike is a winning strategy.

Adam Spencer, Homely Co-CEO says “The needs of buyers and renters are constantly changing, especially in today’s dynamic property market. We are always looking to build new tools that will help fill these needs, from ’collections’ and ‘draw on map’, right through to ‘suburb reviews’ and ‘local Q&A’. For us, it’s all about speaking to our customers, finding out what they need and creating a search experience that is truly unique.”

Edmund Keith, Online Marketplaces writes, “Neither of homely’s well-funded competitors has all of this same user-friendly functionality on their front end.”

Making Changes, Standing Out

Homely has confidently taken on the role of ‘challenger’ in the Australian market over the past 7 years, always aiming to provide more than just real estate – for all stakeholders. Homely’s proprietary suburb & street review function offers a level of community and discussion to the house hunt that is unique in the market and fast becoming a crowd favourite. 

“We also like the neighbourhood guides with user-generated content where users aren’t afraid to give the honest answers to important questions that wouldn’t appear on other portals.” writes Online Marketplaces’ Edmund Keith in his piece ‘We Looked Through 650 Real Estate Marketplaces – These Were Our 10 Favorites’.

Spencer adds, “Each year we put huge effort into the innovation and building of more features to help people find the perfect place to call home. It’s fantastic to be recognised for all the hard work we put in.’

About Homely

Homely was founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Australia. Since then, Homely has grown to become a large team of passionate developers, sales managers, account managers, marketers, designers and customer support people across Victoria, NSW, Queensland, WA and South Australia. Homely.com.au is unique in that the portal is not not only ad-free and uncluttered for an optimal experience. It also offers a proprietary suburb and street review service, designed to make it faster, easier and friendlier for buyers and their agents to find the perfect place to call home. A key feature of the platform allows agents themselves to not only list homes, but review streets and suburbs in their local areas. The Homely experience is so much more than buying and selling. It’s about connecting and empowering consumers with the knowledge they need about what life is like in areas they’re thinking about moving to. Homely partners with agents and the real estate industry to deliver an alternative and affordable industry-backed real estate portal. The Homely app is available for download on the App Store and Google Play. Learn more about Homely here.