21 social media post ideas for real estate agents

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Social media platforms are an asset to your business because they offer a great way to engage with past, present and potential clients, and build up your business network. However, striking the right balance between providing engaging content and promoting your business can be tricky.

We’ve come up with 21 post ideas to try if you feel as though you’ve fallen into a rut with your social media updates.

1. Share articles and information about your local community.

  Noel Jones Mitcham
Noel Jones Mitcham

2. Provide your 5 top tips for: buying a home, attending an open for inspection or finding the right agent. 

3. Describe the creative ways you go about marketing a home. 

4. Post information about fun upcoming events happening in your area.

  Hockingstuart Melbourne
Hockingstuart Melbourne

5. Review great holiday and weekend getaway spots within one to two hours drive of your area.

6. Upload photos of you and your team in action over the weekend. 

7. Profile or mention a cafe, shop or restaurant you love that is within walking distance from one of your listings. 

  RT Edgar Real Estate
RT Edgar Real Estate

8. Post a #TBT (Throwback Thursday) of your ‘firsts’ in real estate. Such as your first sale, first open house, first auction etc.

9. Personalise your business by briefly profiling a team member and add a face to the name. Talk about what they love about their job and where they live.

10. A fun #TBT could involve looking back at your business’s history and your team members careers in real estate. 

  Gary Peer Real Estate
Gary Peer Real Estate

11. For an interesting #TBT draw upon a historic event or occasion in your communities history.

  Hockingstuart Albert Park
Hockingstuart Albert Park

12. Review a favourite or new app you’re using. 

13. Provide inspiration by covering popular trends in interior design your clients are loving with images to illustrate. 

14. Weekly updates on: DIY home improvement and home maintenance tips.

15. Provide relevant and interesting content at the same time as putting in a cheeky plug for your weekly newsletter, magazine or blog post. 

  McGrath Estate Agents
McGrath Estate Agents

16. Post a new listing of the week showcasing its best and most interesting features.

17. Share stand out client testimonials, thank you gifts and video interviews. 

18. Put up an open for inspection program, map or guide for the coming weekend. 

  Clarke and Humel Property Manly
Clarke and Humel Property Manly

19. Let your network know about fundraisers or events you’re hosting or participating in, as well as local clubs and teams you sponsor. 

20. Run competitions for tenants of the month, rewarding particularly good and reliable tenants with gift vouchers or gift packs. 

21. The money shot of a satisfied customer. It’s always a winner! 

  Phillips Pantzer and Donnelley Real Estate
Phillips Pantzer and Donnelley Real Estate

Hopefully these ideas will help you strike a good balance between the right amount of engaging versus promotional content to post on your professional social networks.

Are there any types of posts you’ve found to be successful and popular in the past? Please let us know in the comments below. 

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Larissa Gardner
Larissa Gardner is the Marketing Manager at arguably Australia’s best looking real estate website homely.com.au. With a superb devotion to product innovation, user-centred design and innovative marketing platforms for real estate agents, homely.com.au helps millions of Australians find their next home.

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