3 min read
This week’s feature agent Emily Borg from United Realty shares her thoughts on the property market in South-West Sydney, tips on how to generate more business and what attributes make a good real estate agent.
What areas do you service and what can we expect to see in your market in the next 12 months’ time?
Our large Sales Team and myself cover the entire South-West Sydney, Macarthur and Wollondilly regions. We are able to provide exceptional real estate services to a large community due to having two central and prominently located offices. In the next 12 months we expect to see great market activity and growth with many developers buying re-zoned land in the South-West Growth Centre close to the future International Airport at Badgerys Creek. This will have an anticipated flow on effect with sellers buying lifestyle properties in surrounding areas.
What do you find most enjoyable and rewarding about your career in real estate?
Whether you have bought and sold several properties or it’s your first real estate transaction, buying and selling is typically a stressful process, usually because of a lack of communication between vendors or purchasers, agents, solicitors and brokers. I enjoy nurturing my clients throughout the entire process and helping them to feel at ease and in control every step of the way. It’s rewarding to facilitate a smooth and enjoyable move from one home to another.
What tools and marketing strategies do you use to drum up more business?
When it comes to marketing in real estate I find the old saying ‘success breeds success’ rings true. Having a lot of glowing testimonials from happy sellers who are delighted with the services we provided and the price we achieved for them, as well as photos with excited clients in front of the sold sign, is one of the best assets to drum up more business. Excellent results in the area and great word of mouth is generally what gets and keeps the phone ringing!
What do you like about Homely.com.au?
I find Homely to be user friendly, and it’s great that we’re starting to see many buyer and seller enquiries coming from Homely. The site is definitely creating some competition for the big real estate websites and it’s about time because the cost to vendors for marketing on those other sites has become unaffordable.
What personality traits do you think are most important to be a successful real estate agent?
The most important traits to have as a successful real estate agent include honesty, integrity, understanding, to be adaptable, to never promise anything you can’t guarantee or won’t deliver, to be thorough, organised and have high attention to detail, and of course to be friendly, helpful and relatable.
Emily Borg officially began her promising real estate career in January of 2009, as a Sales Administrator/Sales & Marketing Assistant to her father, Edwin. Emily operated as a successful Sales Agent for over three years; delighting her vendors and purchasers with her genuine interest and personalised attention.
In November of 2013, Emily was appointed Sales and Business Manager of United Realty. Since this time, she has been a driving force in the development and extensive growth of the business. Emily’s primary focus has and continues to be to ensure that her entire team consistently delivers exceptionally high standards of client service, and to uphold the integrity and reputation of an agency that represents her family’s name.