Feature agent: 5 minutes with Matt Roffe

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4 min read

Our feature agent this week Matt Roffe, Senior Sales Executive and Auctioneer at Ray White Concord, shares his insights into the property market in Sydney’s Inner West and the best technologies he uses to grow his business and manage open for inspections.

What areas do you service and what do you think will happen in the market over the next 12 months?

I work in the Inner West Sydney region of Concord. Our office mainly services Concord, Concord West, Breakfast Point, Mortlake, Cabarita and Rhodes. If I had a crystal ball, not only would I be a very rich man, but I’d probably foresee and I also get the feeling that property prices in the area are starting to stabilise. Both home buyers and agents are pretty secure in the Inner West because we have a great variety of properties and price points available, ranging from $350,000 one bedroom apartments right through to $6,000,000 waterfront mansions.

What technologies do you find most useful in building your business and generating leads?

I write a weekly blog and send out a weekly newsletter to my database. I find this to be one of the most valuable business generating tools I have and we’ve had a great response so far. It was obviously a careful balancing act to begin with, finding the right day, information and number of releases we should do each week. I now have a strong following and we’re always looking for ways to add value to the newsletter. For instance we reward our database by inviting them to the first and private openings and prior to market listings. I also run the database and CRM in a very disciplined way where I try to ensure all active contacts and leads are updated daily.

Do you have any go-to apps you use to manage your follow-ups and open for inspections?

My go-to app would have to be Open Home Pro. At each open home, the app allows people to easily register using my iPad. The sign in process asks prospective buyers a number of useful questions including their name, phone number and email, and perhaps most importantly if they’re looking to sell and if they have finance ready. A great feature of the app is at the end of an open, I get a full report with all the visitors’ details and buying statuses. They then receive an automated thank you for visiting message that also asks if they would like a copy of the contract sent to them. I find this question is a great way to determine who the serious and most interested prospects are.

  Open Home Pro  sign in page.
Open Home Pro sign in page.

Why do you list with Homely and what do you like about the site?

I list with Homely because I think it allows for a more personable experience. We as agents are always trying to be approachable and offer as personal a service as possible. I find Homely engages our audiences in a way no other real estate enquiry site can. Homely affords purchasers the opportunity to both research suburbs and ask questions that they feel are necessary before making an informed purchase decision. What is even better than that is, Homely allows agents to answer these questions and become the go-to ‘communicator’ for potential leads and purchasers within their specific area.

As a Concord local what sights, cafes or restaurants would you recommend to someone visiting for a day?

I would be ran out of town if I was to name just one restaurant or café. In the Inner West we are spoilt for choice. There is an abundance of fantastic eateries and delicatessens to suit every taste-bud, need and budget. I will say I am a great fan of the Canada Bay Food Truck program running in the area at the moment. There is always something different to choose from and it’s a great way to get outdoors, soak up the afternoon sun and go for a walk, at the same time as getting a great feed.

Take a look at Matt’s current listing on Homely at 6 Gale, Street Concord, NSW.

Agent bio:

For Matt, the key to success in the real estate industry is putting the needs of clients first. Matt ensures that he will be with you every step of the way and believes open communication, honesty, integrity and a passion for real estate is what will set him apart.

Matt has a keen eye for marketing and a fresh approach to real estate which will get you the impact you deserve and will enable him to show you the ‘Ray White Know How’. Matt has local expertise and a deep knowledge of Concord, Concord West, Breakfast Point, North Strathfield, Mortlake and Cabarita & Rhodes. Connect with Matt on LinkedIn.

Matt served in the Royal Australian Navy for 8 years as a Mine Warfare Specialist. He served in Papua New Guinea, The Solomon Islands, Singapore, New Zealand and did many tours of the Pacific Islands and Asia. Matt pursued his career in real estate after finding a passion for property during his years in the armed service.

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Larissa Gardner
Larissa Gardner is the Marketing Manager at arguably Australia’s best looking real estate website homely.com.au. With a superb devotion to product innovation, user-centred design and innovative marketing platforms for real estate agents, homely.com.au helps millions of Australians find their next home.

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