How to sell a converted warehouse home

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Predominantly located in the old industrial inner city suburbs of Melbourne and Sydney, warehouse conversions are becoming more popular than ever.

On June 18, 2015 Property Observer reported the sale of a Surry Hills, NSW warehouse residence for $7.5 million plus, smashing the suburb’s previous warehouse record price of $5.7 million. Evidently, buyers are often prepared to pay a premium for that iconic industrial loft vibe of a good warehouse conversion. 

What are the top features to highlight?

We’ve come up with the top four features you should highlight in your converted warehouse listing to draw in buyers and get the best result for your vendor.

1) The ‘cool’ feature

To entice potential buyers and possibly insight a bidding war, do not under estimate the power of the ‘cool’ and ‘trendy’ factors associated with living in a converted space like an old warehouse. For example, pull buyer’s attention to the edgy, raw industrial attributes like the exposed brickwork, soaring vaulted ceilings, exposed iron rafters and rustic concrete floors.

1/25 Cardigal Avenue, Pyrmont, NSW

2) The ‘something special’ feature

Probably the biggest ticket item when selling any converted residence is that the property is utterly unique and different from your average house or apartment in the Australian real estate market. The type of entrepreneurial buyer these properties often attract absolutely loves the idea that their new home is one of a kind and quirky. You should play this up by showcasing the distinctive elements that make this conversion a special and unique place to live.

252 Rosslyn Street, West Melbourne, VIC

3) The ‘historical significance’ feature

Original brickwork, traditional facades and old rustic characteristics contribute to the warehouse’s nostalgic charm and the feeling of life lived in another time. Potential buyers are interested in the history of the converted building, so be sure to explain the warehouse’s heritage by building a story around its historical significance and the value in its preservation.

8 Lux Way, Brunswick, VIC

4) The ‘modern luxury’ feature

Be sure to call attention to the modern finishes and sleek contemporary fit out of the home. Buyers want to be reassured that the conversion has not only turned the warehouse into a stylish place to live, but also a functional home with the modern creature comforts and essentials they need. To impress buyers further, emphasise the feeling of luxury afforded by the open plan layout, super high ceilings, grand proportions and expansive interiors.

3/50 Ann Street, Surry Hills, NSW

When promoting your converted warehouse listing it is important to cover our top four key features of ‘coolness’, ‘something special’, ‘historical significance’ and ‘modern luxury’. Can you think of any others? Please share below in the comments section. 


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Larissa Gardner
Larissa Gardner is the Marketing Manager at arguably Australia’s best looking real estate website With a superb devotion to product innovation, user-centred design and innovative marketing platforms for real estate agents, helps millions of Australians find their next home.

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