Seven home-staging tips to make your listings shine

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Ensure your vendor’s house shines for its open for inspection by recommending these simple low cost staging techniques. Explain that when it comes to selling their home it is important to market it effectively to potential buyers in the most attractive way possible.

Clever staging can be the difference between a quick sale and a house that sits on the market for months, which is not good for you or your vendor. 

Here are seven easy tricks to pass on so sellers can skilfully stage their home without breaking the bank, and most importantly tempt buyers to make an offer.

What staging techniques should I focus on when getting a house ready for inspection?

1. Depersonalise

One of the most important things a buyer needs to do when inspecting the property is to imagine themselves and their belongings living there. To help make this happen recommend that sellers pack quirky, valuable and personal items away and ideally store them away from the home.

All photos and portraits should be removed from view. Generally, wedding photos and family mementos draw a buyer’s attention to the seller’s family and can stop them from seeing the house as their own family’s future home.   

Removing personal photos, collections and quirky keepsakes also means there is nothing to distract or detract from the overall home itself. The seller needs to make sure the house is the centre of attention.

  32 Middle Crescent, Brighton, VIC
32 Middle Crescent, Brighton, VIC

2. Deep clean

Remind sellers that noticeable grime, dust, pet odours and dirt are very off putting and gives potential buyers the impression that the home is uncared for and hasn’t been well maintained.

Make sure they pay close attention to cleaning light fittings and windows (inside and out) to make sure the place is light and bright come inspection time. From shining floors to gleaming appliances and spotless bench tops, every surface should be sparkling clean and pristine.

If they have pets, have the rugs and carpets steam cleaned and remove litter trays, as there is no bigger turn off to buyers than the smell of wet dog as you enter a house.

If they cannot handle a deep cleanse themselves or their house is especially large suggest that they hire a professional cleaning service to give the place a thorough once over.

3. Let there be light

Buyers want ‘light and bright’, not ‘dark and dreary’, so make sure the house is lit up like a Christmas tree for inspections and listing photography.

When staging the home for photography try to chose a sunny day and make the house appear as bright as possible. Have vendors open all the curtains and blinds and turn on every light in the home, even switch on lights on the range hood and oven to show off the appliances and kitchen.

A fresh coat of paint can also work wonders to lighten and brighten up spaces and makes a property a feel clean, new and well maintained.

  12/390 Toorak Road, South Yarra, VIC
12/390 Toorak Road, South Yarra, VIC

4. Declutter and organise

Too much clutter makes homes feel messy, small and cramped. Have sellers clear out extraneous items, like piles of mail and magazines, shampoo and medicine bottles in bathroom cabinets, and remove toys, shoes and clothes from overflowing cupboards.

This can be tricky for some, but is worth the trouble to demonstrate to potential buyers just how much space there is for all their things.

If the vendor is moving out shortly after the sale it can be a good idea to have them pack up and put into storage off-season clothing, books, extra linen and DVDs to really show off the home’s storage space.

  13A Avonmore Terrace, Cottesloe, WA
13A Avonmore Terrace, Cottesloe, WA

5. Scent appeal

Prior to an open for inspection advise buyers to wipe down bench tops and surfaces with their favourite subtle all-natural cleaning product to give buyers the impression of cleanliness.

However, make sure they don’t over do it. Being overwhelmed with powerful and competing smells when inspecting a home can be very off putting for buyers. So let sellers know to keep the potpourri, aftershave, fresh coffee and air freshener use to a minimum.

  158 Wolseley Road, Point Piper, NSW
158 Wolseley Road, Point Piper, NSW

6. Simplicity is key

When arranging furniture remember ‘less is more’. The aim here is to lead buyers’ eyes to the room’s best assets. For example, make sure sellers don’t block off large windows with bulky furniture or crowd and take focus from a feature fireplace with a TV and armchairs.

A few simple décor touches of bright colour, like a turquoise throw rug or quirky vase help to add personality to spaces and photograph well for listings.

  5/21 Trelawney Street, Woollahra, NSW
5/21 Trelawney Street, Woollahra, NSW

7. Create a sense of luxury and comfort

A seller doesn’t have to spend a fortune to make their home welcoming and to achieve a sense of luxury. By simply buying fresh fluffy white towels or bathrobes to hang in bathrooms, displaying fresh cut flowers in a crystal vase and pretty throw pillows for beds can make a home look luxurious and feel inviting.

Unlit decorative candles or bottles of luxury hand soaps are great styling tools to recommend for sellers to add a sense of comfort to their home and lightly fragrance the air as buyers move through the house. 

  7 Knightsbridge Parade West, Sovereign Islands, QLD
7 Knightsbridge Parade West, Sovereign Islands, QLD

In preparation for an open for inspection remind sellers to focus on depersonalising, cleaning, lighting, decluttering, subtle fragrances and making the house feel comforting and homely. All this will help to make the property more attractive, allow potential buyers to envision themselves living there and hopefully achieve a good sale price.

Are there any other staging techniques you use that prospective buyers love? Please share them with us and our readers below.

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Larissa Gardner
Larissa Gardner
Larissa Gardner is the Marketing Manager at arguably Australia’s best looking real estate website homely.com.au. With a superb devotion to product innovation, user-centred design and innovative marketing platforms for real estate agents, homely.com.au helps millions of Australians find their next home.

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