Homely beta launches its new Instant List marketing product in an exclusive sneak peek for all Transform 2021 attendees.
3 min read
MELBOURNE – February 5, 2021
This week homely.com.au, a leading industry-backed Australian real estate portal, has beta launched its newest product for agents and property managers called ‘Homely Instant List’.
Homely Instant List enables property managers and real estate agents to start marketing properties on homely.com.au the instant a landlord or vendor is ready to lease or sell their home via Homely’s iOS app.
Hundreds of agents and property managers attending Transform 2021 have been given the ability to test drive Instant List before its Australia-wide launch.
Adam Spencer, Co-Founder/Co-CEO of homely.com.au, says, “we’re excited to get this into the hands of many agents at the beta testing stage. We hope to capture mass amounts of data and constructive feedback from agents and property managers using Instant List in real-time in the field”.
“By thoroughly testing the product and welcoming feedback at a grand scale we can make any necessary fixes and adjustments before we officially take it to the market to ensure Instant List is the best pre-market listing tool out there”, Adam says.
The biggest advantage of Instant List is that it gives real estate professionals the ability to attract potential buyers and renters and start fielding early enquiries weeks or even months before the standard campaign begins.
Once an Instant List is published, alerts automatically go to interested buyers and renters who have previously set up Homely property alerts that match the new listings suburb and property criteria.
David Webb, Homely’s Head of Industry, says, “so far agents who’ve trialled Instant List love rolling out additional marketing during the pre-market stage of their campaigns while all the extras are prepared. And their vendors are wrapped to see their home is promoted live on Homely so quickly, as fast as within five minutes, after signing the authority to list”.
“It’s a fantastic listing tool that helps agents stand out from the competition by going that extra mile to kick-start the marketing of their vendor’s property from the very moment they win the listing.”
“According to early feedback, a majority of agents say their favourite feature is the pre-market video where you can upload a personalised first look at the property, before the professional listing video, photos and floor plans etc. are available. This video is the perfect way to entice buyers and renters to get in touch and be one of the first to inspect the property”, David says.
Aaron Chuah, a Licensed Estate Agent and Auctioneer from PhilipWebb +61 436 652 959, recently trialled Homely’s Instant List product and says, “it’s so easy to use! It really lives up to its name, where within a matter of minutes you can ‘instantly’ list your latest property”.
“It’s awesome to have it housed in the Homely app. You can list properties while you’re out and about at appraisals, shoot a quick preview video on your phone then upload it in the driveway and even create a listing on the spot in a vendor’s living room.”
“It’s the most user-friendly and fast pre-market listing tool that I’ve come across”, Aaron says.
David says, “we can’t wait to start seeing the Instant List properties and feedback come in during this big Transform beta test. We have no doubt this testing will help us fine-tune our newest real estate marketing tool before our upcoming national rollout”.
If you would like to be placed on the waitlist to be amongst the first Australian real estate agents and property managers to use Homely Instant List at the official launch, please register your interest by emailing [email protected].
Get more information about Instant List here.
As one of Australia’s largest real estate marketplaces, Homely helps millions of Australians find the perfect place to call home. This mission is about more than just a house to buy or rent. It’s about connecting people with a great real estate agent, not just a good one. It’s about the streets, the suburbs, and the community. Homely has Australia’s largest collection of street and suburb reviews, empowering consumers with the knowledge they need about what life is like in areas they’re thinking about moving to. The Homely app is available for download on the App Store and Google Play. Homely was founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Australia. Since then, Homely has grown to become a large team of passionate developers, sales managers, account managers, marketers, designers and customer support people across Victoria, NSW, Queensland and South Australia.
To learn more about Homely, click here.
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