Homely takes over Cooley Auction Rooms sponsorship with Homely Auction House rebrand

SYDNEY, NSW – October 13, 2020

Homely.com.au, the real estate portal helping millions of Australians find the perfect home, has signed on to sponsor Cooley Auctions’ esteemed Double Bay auction rooms dubbing the space the ‘Homely Auction House’.

After naming Damien Cooley as their brand ambassador, the auction room sponsorship will complement the Cooley partnership by boosting visibility in Sydney putting Homely in front of hundreds of Sydney agents, buyers and sellers who are in attendance at the weekly auctions.

Jason Spencer, Homely’s Co-Founder, says, “we know Cooley Auctions regularly service some of the most respected and successful agents in the industry, so our sponsorship of the auction rooms was the natural progression to bringing on Damien as our brand ambassador”.

“With a market share close to 15% in metro Sydney, Cooley Auctions was the obvious choice for Homely. With Cooley Auctions’ stellar track record, we’re confident this sponsorship will further our goal to increase Homely’s brand exposure in the Sydney marketplace”, Jason says.

Damien Cooley, Managing Director of Cooley Auctions and Auctioneer, said, “it’s no secret I’m a big fan of Homely’s low-cost offering and branding. So, we couldn’t be happier to bring them on as the new sponsor of Cooley Auctions’ Double Bay rooms. Plus, Homely Auction House has a nice ring to it, and the new signage looks fantastic”.

Located on Bay Street in the heart of the bustling Double Bay Village, the Homely Auction House gets amazing exposure from local foot traffic and at the weekly auction nights. In-room auctions are attended by upwards of 50 high-intent buyers, vendors and agents with up to 20 auctions called on Tuesday evenings.

The auction room rebrand includes Homely branded auction materials, three signs welcoming auction attendees to the Homely Auction House on-site, as well as a large scale five-metre ‘Find your home on Homely’ wall mural in the auction rooms where all the thrilling auction action unfolds.

Jason says, “we’re in good hands with the award-winning Cooley Auctions team and are proud to have the Homely Auction House brand associated with their professional and renowned auction business”.

About Homely

As one of Australia’s largest real estate marketplaces, Homely helps millions of Australians find the perfect place to call home. This mission is about more than just a house to buy or rent. It’s about connecting people with a great real estate agent, not just a good one. It’s about the streets, the suburbs, and the community. Homely has Australia’s largest collection of street and suburb reviews, empowering consumers with the knowledge they need about what life is like in areas they’re thinking about moving to. The Homely app is available for download on the App Store and Google Play. Homely was founded in 2014 by brothers Jason and Adam Spencer in Melbourne, Australia. Since then, Homely has grown to become a large team of passionate developers, sales managers, account managers, marketers, designers and customer support people across Victoria, NSW and Queensland.

To learn more about Homely, click here.

For further information, contact

Jason Spencer

[email protected]

Connect with Homely:

Website: homely.com.au

Facebook: facebook.com/homely.com.au

Twitter & Instagram: @homelyau

For more info about Cooley Auctions, head to

Cooley Auctions

Homely Auction House