It is decent value for what is on offer there. Most competing places are quite expensive and for $4 you can't go too wrong!
It's looking pretty cheap now that a pizza joint opened up two doors down. It's called Melt. Great pizza but not cheap !!
I don't think it's a rip off at all! The $4 Pizza's they do are amazing. Sure their alcohol prices are a little high, but where isn't these days.